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Design and Branding for National Businesses

Myth Digital is a software agency in Belfast and London specialising in building beautifully designed, intuitive digital products. Our senior in-house team builds your complete visual identity: logo, colour system, typography and brand guidelines that work across every channel, creating brand systems that clarify your market position and protect long-term value.

  • Logo and identity design
  • Brand guidelines included
  • Digital-ready assets
Start your branding projectSee our services
Since 2015 Designing and building in-house
Global Clients across the UK and beyond
Myth Digital team at work in the studio Myth Digital's studio

A strong brand identity locks in your positioning, sharpens audience clarity and builds competitive differentiation. On the practical side, it gives every team a single reference point for consistent, faster design decisions across every channel.

Meet our team

We build identity systems grounded in strategy. Your positioning, audience and competitive landscape shape every visual decision we make. That foundation keeps your brand distinct and defensible as you grow into new markets.

On the practical side, your team gets one clear reference for logos, colour, typography and tone. Design decisions happen faster. Consistency holds across channels. The equity you've already built stays protected.

From discovery through final guidelines, we remove guesswork. Learn more about our senior in-house team and how we work.

AlphaVictor
Bushmills
Coca-Cola
Complieye
Elecsys
Glen Dimplex
LifePass
The Lir
NHS
The North Face
Perks
Queen's University
Deep RiverRock
SPAR

What do you walk away with?

  • Research & positioning

    Brand Discovery & Strategy

    We run a competitor audit, audience research and positioning exercise. You get a strategic foundation that every visual decision builds on. This happens in person at our Belfast or London office, so we can pressure-test assumptions with your stakeholders in the room.

  • Core identity

    Logo & Visual Identity

    Your logo, colour palette and typography system are tested across print and screen. Every asset is delivered production-ready with source files. We also create responsive logo variants so your mark works at any size, from a favicon to a billboard.

  • Usage & governance

    Brand Guidelines Document

    Clear rules for logo use, colour specs, tone of voice and asset formats. Your team and suppliers apply the identity consistently without second-guessing. We include do-and-don't examples so nothing gets lost in translation.

Myth's design team collaborating during a brand discovery session at their UK studio

Discovery first. Fewer surprises later.

Most branding revisions happen because the brief was wrong, not the design. Our senior in-house UK team runs a focused discovery phase before any creative work begins, in person at our Belfast or London studio. We map your positioning, audience and stakeholder priorities so concepts land right first time.

Fewer rounds of feedback follow. Timelines stay tighter. The final identity is one your whole leadership team can back. No outsourcing, no junior handoffs. The people in discovery are the same designers who build your brand.

  • Stakeholder alignment from day one
  • Reduced revision cycles
  • Scope locked before creative starts
  • Senior designers run every session

How does a branding project work?

Clear milestones so you always know what's next and what you're signing off.

  1. Discovery sprint

    We map your goals, audience and competitors in a focused session at our London or Belfast office. This sets the brief every decision builds on.

  2. Concept development

    Our designers present initial creative direction and concepts with clear rationale for your team to build confidence in their understanding.

  3. Iterative refinement

    Structured revision rounds with your team building internal knowledge and confidence ahead of brand launch. Every decision moves the project forward forward, not in circles.

  4. Guidelines and asset delivery

    You receive a complete brand book, logo source files and digital-ready assets, ready to use across every channel from day one.

Myth Digital team at work in the studio

Your Brand Guidelines Protect Long-Term Value

Brand guidelines are the single asset that keeps your identity consistent as you scale. Although changes to ensure quality and relevance might be introduced over time, a solid set of brand guidelines give designers, developers and partners clear rules so your brand stays recognisable across print, screens and packaging.

  • Logo rules and responsive variants
  • Colour specs for print and digital
  • Typography hierarchy and tone of voice
  • Accessibility contrast ratios (WCAG)
  • Consideration to brand application across interfaces

Where are you starting from?

AlphaVictor app Make it happen The North Face campaign AI development Newell Stores app Software development Juice Jar app App development MPS Data Discovery to deployment The Lir website In-house UK team

What does our brand work cover?

Each project is shaped by discovery, but these are the core capability areas we bring to every brand identity engagement.

Brand Strategy & Positioning
Two developers with a monitor full of design thumbnails and code on a laptop

Brand Strategy & Positioning

  • Audience and competitor analysis
  • Positioning statement development
  • Tone of voice definition
Logo & Identity Systems
Colour swatch books on a wooden ledge

Logo & Identity Systems

  • Primary and secondary logo marks
  • Responsive logo variants
  • Icon and pattern libraries
Typography & Colour Systems
Three people at laptops by a wall of sticky notes

Typography & Colour Systems

  • Primary and secondary typefaces
  • Colour palettes with accessibility ratios
  • Hierarchy and usage rules
Brand Guidelines & Governance
Plant on a wooden meeting table

Brand Guidelines & Governance

  • Usage rules and spacing specs
  • Do-and-don't visual examples
  • File formats and asset library
Digital-First Brand Application
Developers at monitors with a grid of designs

Digital-First Brand Application

  • Web and app component styling
  • Social and email templates
  • Handoff-ready design tokens

Brand projects we've delivered

Our design heritage

Brand work built on a decade of delivery

100%
Delivering brand and design work
2 offices
UK studios: London and Belfast
Since 2015
The year Myth was founded
Learn more about Myth

  • Design at the core since day one

    Myth launched in 2015 as a team of designers and engineers. Brand identity has been part of our work from the start.

  • Senior designers who stay on your project

    The person in your discovery session builds your brand. No handoffs to junior freelancers or offshore teams. Context is never lost.

  • Discovery-first process, refined over years

    Every brand project starts with in-person discovery at our London or Belfast studio.

  • Milestone delivery you can track

    We work in clear phases so you see and sign off progress at each stage. No six-month silence followed by a big reveal.

  • Brand systems that scale across products

    Our identities work across websites, apps and print. Because we also build digital products, design tokens carry straight into development.

  • Startups to national brands

    We've delivered brand work for sole traders launching their first product and established businesses refreshing for national reach. The process scales.

Myth Digital team at work in the studio the Myth team
Team member standing at a whiteboard addressing the room

What shapes the cost of a branding project?

Several factors influence scope. How many stakeholder groups are involved? Do you need a single brand or a multi-product system? How much existing work can be retained? A brand refresh that builds on strong foundations is typically more focused than a full identity redesign.

We structure every project around milestones, so you get exposure to the progress at each stage before the next begins. You always know what you're paying for and what's coming next. Timelines vary with scope, and we'll confirm yours after discovery.

  • Milestone sign-off at every stage
  • Refreshes can preserve existing equity

Is this the right fit?

We do our best work with clients who value process and quality. Here's a quick sense check.

A great fit

  • National business needing a consistent identity across every channel
  • Scaling company that has outgrown its original brand
  • You want a discovery-led process with senior designers, not juniors
  • You value transparent milestones and clear sign-off points

Not the right fit

  • Looking for a quick logo from a template library
  • Need a one-off social media graphic or banner
  • Want to outsource to the cheapest option regardless of quality
  • Not ready to invest time in discovery or stakeholder input
  • Expecting a finished brand identity within a few days
100% Delivering design in-house
Global Clients range from start-ups to global
300+ Projects delivered to market
FAQ

Design and branding FAQs

How long does a full branding project take?

It depends on scope and how quickly stakeholders can feed back. Most identity projects take a matter of months from discovery through to final guidelines. Multi-product or complex organisations may need longer for additional research.

Will I own the logo and brand assets?

Yes. We deliver final artwork, source files and asset libraries under standard transfer-of-rights terms. You own the logo, colour specs and any font licences outright, so your team can use and adapt the identity without restrictions.

Do you provide digital design and UX alongside branding?

We do. Our in-house team pairs brand identity work with UX and web design, so your new look-and-feel is applied consistently across websites, apps and digital products from the start rather than retrofitted later.

Can you refresh an existing brand instead of starting over?

Absolutely. We run a discovery and audit phase to assess which elements still work, which need updating and which should go. This preserves existing brand equity where it's strong and focuses budget on the areas that will make the biggest difference.

What do we need to provide to kick off a branding project?

Share your business goals, competitor examples, any existing brand assets and your key stakeholders. We then run a short discovery sprint to fill gaps, align the team and set clear milestones before any creative work begins.

How do brand guidelines help as my business grows?

Guidelines give every team and supplier a single reference for logos, colours, typography and tone. As you scale, add channels or onboard new agencies, they prevent inconsistency and reduce the back-and-forth that slows campaigns down.

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