Expert App Development Agency in London

Myth is a mobile app development agency in London. Since 2015 our senior in-house team has designed, built and launched 300+ projects for startups and established businesses across the UK — from our studios in Shoreditch and Belfast.

  • Free discovery & transparent pricing
  • Senior in-house team
Since 2015 Designing & building in-house
300+ Projects delivered
London & Belfast In-house studios
Myth office team

We are a Mobile App Development Agency in London. Whether you're a startup with an innovative app idea or an established business looking to transform digitally, our expert team of app developers and designers can bring your vision to life.

Our London expert app development team specialise in turning concept ideas into reality by designing and developing mobile apps that enhance business operations for companies of all sizes. We partner with businesses of all sizes, from start-up to global brands in London and throughout the UK to create user-friendly, functional apps. Our team are experts in mobile app development, software development and UX design. Whether it's Android, iOS, Hybrid, PWAs, React Native, or Ionic, we have deep expertise in all areas of Mobile App Design.

AlphaVictor
Bushmills
Coca-Cola
Complieye
Elecsys
Glen Dimplex
LifePass
The Lir
NHS
The North Face
Perks
Queen's University
Deep RiverRock
SPAR
What we build

Mobile App Development Services in London

From native and cross-platform builds to bespoke UX and cloud infrastructure — the full-service capabilities behind every app we ship.

  • Native

    iOS & Android Apps

    Purpose-built apps engineered for performance and a platform-true feel.

  • Cross-platform

    One Codebase, Every Device

    Ship to multiple platforms simultaneously, without compromising quality.

  • AI-powered

    Intelligent, Modern Apps

    Embed practical, AI-driven features where they add real value.

  • Design-led

    Considered, Bespoke UX

    Craft an interface your users genuinely want to use.

  • Cloud

    Scalable Infrastructure

    Run reliably and cost-efficiently at any scale.

  • Backend

    Robust .NET Core APIs

    Power your app with solid, secure foundations.

iOS, Android and Cross-Platform App Development

Native Mobile Apps
Myth Digital team at work in the studio

Native Mobile Apps

Purpose-built iOS and Android apps engineered for performance and a platform-true feel.

  • Swift & Kotlin engineering
  • Offline-first architecture
  • App Store & Play Store launch
Cross-platform Apps
Cross-platform development

Cross-platform Apps

One React Native codebase, shipped to every device without compromising on quality.

  • Single shared codebase
  • Faster time to market
  • Consistent UX across devices
Bespoke UX & Product Design
Product design

Bespoke UX & Product Design

Discovery-led design that turns your idea into an interface people actually want to use.

  • User research & discovery
  • Wireframes & prototypes
  • Design systems
Aerial of London at dusk with the Thames

A mobile app development company for London and the whole of the UK

Whether you're a startup with a fresh idea or an established business looking to expand, we work with companies in London and across the UK from our studios in Shoreditch and Belfast. As a full-service mobile app development agency we design and build iOS and Android apps that engage your audience: visually strong, highly functional and intuitive, with UK-based app developers you can meet and work with directly.

Dark app screen for reporting a known issue

Bespoke Mobile App Development

Our custom app development service begins with you, long before any development work commences. The key to our success in creating bespoke apps lies in deeply understanding your needs as a start-up or business, the functional requirements, but most importantly the commerciality and what you aim to achieve. This is why our discovery session and exploration phase are essential. We're a custom agency, everything we do is built specifically for you.

  • Bespoke UX Design
  • Bespoke Software Engineering
  • Bespoke App Development
  • Bespoke Support Plan

App Development Cost: Transparent UK Pricing

Indicative ranges for each phase of an app project, so you can plan with confidence from the start.

  • 1–2 weeks

    Discovery & Pre-production

    Free

    A structured conversation to scope your idea, surface risks and agree what to build.

    • Goals & success criteria
    • Feature shortlist
    • Indicative budget & timeline
  • 2–4 weeks

    Design & Prototype

    £3,500–£11,000

    UX and UI design with a clickable prototype you can test before development.

    • User flows & wireframes
    • Visual design
    • Interactive prototype
  • 8–16 weeks

    MVP Build

    £16,500–£55,000

    A launchable first version, built and tested by our senior in-house team.

    • iOS & Android
    • Back-end & APIs
    • App store submission
  • Ongoing

    Support & Growth

    From £1,100/mo

    Keep your app secure, updated and improving with a flexible monthly retainer.

    • Maintenance & updates
    • Monitoring & fixes
    • New features over time

Indicative ranges only, every build is scoped individually in discovery. Get in touch for a tailored estimate for your idea.

AlphaVictor app Make it happen The North Face campaign Software development Newell Stores app App development

How does our app development process work, and how long does it take?

For custom app development that UK businesses can genuinely depend on, here's what our process entails — and roughly how long each phase takes.

  1. Week 1

    Project Briefing

    We get to know your business, goals and users, and agree exactly what success looks like before any work begins.

  2. Weeks 1–2

    Exploration

    We pressure-test the idea, explore approaches and surface risks early — so the right decisions are made up front.

  3. Weeks 1–2

    Discovery

    We define scope, features and the commercial outcomes that matter, turning the vision into a clear plan.

  4. Weeks 2–4

    Design & Prototypes

    We design the experience and build clickable prototypes you can react to, long before we write production code.

  5. Weeks 3–4

    Review & Feedback

    You review the designs and direction, and we refine together until the app is right for you and your users.

  6. Weeks 8–16

    Building Your App

    Our senior team builds your app in focused sprints, with weekly demos so you see progress every step of the way.

  7. Weeks 2–3

    Testing & Feedback

    We thoroughly test across devices, gather your feedback and fix issues before anything reaches your users.

  8. Ongoing

    Launch & Support

    We ship to the App Store and Google Play, handle submission and compliance, and support you after go-live.

What tech stack do our mobile apps use?

Mobile Apps We've Built

From fintech and health to sport, retail, logistics and professional services — a few recent builds and what they delivered.

How we work

We take pride in delivering exceptional solutions that exceed expectations.

Since 2015
Designing & building
300+
Projects delivered
In-house
London & Belfast team
  • Three people at laptops by a wall of sticky notes

    In-house in London and Belfast

    The people you meet in discovery are the people who build your app. We design and develop everything ourselves, in our own offices — no offshore teams, no handing your project to subcontractors you'll never speak to.

  • 300+ projects delivered since 2015

    We've designed, built and launched apps for construction, sport, outdoor safety and workspace technology, from QualiT on building sites to LifePass, an SOS alert app for remote mountain terrain. We've seen what works across sectors, so you benefit from patterns we've already proven rather than learning on your budget.

  • A deliberately deep stack

    We go deep on a focused stack rather than dabbling in everything: .NET Core for robust back-ends, React Native and Ionic for cross-platform mobile, native Swift and Kotlin where it counts. The right tool for your project, chosen on purpose.

  • Myth discovery and planning session

    Discovery before development

    Every build starts with briefing, exploration and discovery — long before a line of production code. We pressure-test the idea and agree what success looks like first, so we build the right thing once instead of the wrong thing twice.

  • Priced and scoped by phase

    You see indicative costs up front and a clear price at each stage, from discovery to MVP to ongoing support. You stay in control of scope and spend throughout, with no surprise invoices at the end.

  • Relationships measured in years

    Launch is the start, not the finish. Many of our clients have worked with us for years, with support and maintenance retainers that keep their apps secure, current and improving long after go-live.

Why choose Myth as your App Development Partner

Are We the Right App Development Company for You?

We do our best work with the right kind of partner. Here's how to tell if that's us.

A great fit

  • You want a senior, in-house team you can actually talk to
  • You value discovery and getting the product right over rushing to build
  • You want transparent, phase-by-phase pricing with no surprises
  • You see your app as a long-term product, not a one-off project

Not the right fit

  • You're looking for the cheapest possible quote above all else
  • You need a finished, complex app in a matter of days
  • You want work outsourced offshore to cut corners
  • You already have a strong in-house team and just need extra hands
London office

Full-service London agency handled all in-house.

All of our design and development is done in-house at our Shoreditch office on Old Street Yard. We don't outsource. Instead, our expert senior team is always available.

London Office White Collar Factory
Old Street Yard, London EC1Y 8AF
+44 20 7458 4569 Get directions
FAQ

Mobile App Development FAQs

How much does it cost to develop a mobile app in the UK?

It depends on complexity, but as a guide: design and prototyping typically runs £3,500–£11,000, an MVP build £16,500–£55,000, and ongoing support from £1,100 a month. Discovery is free. Every project is scoped individually, so the best next step is a quick conversation where we can give you an indicative range for your specific idea.

How long will it take to build my app?

That depends on scope and whether you're building hybrid or native, but our typical path is roughly: 1–2 weeks of discovery, 2–4 weeks of design and prototyping, then 8–16 weeks of build and testing before launch. An Ionic hybrid app is usually quicker; a fully native app per platform takes longer. You can see the full breakdown in our process section above.

What's included in the discovery and pre-production phase?

Discovery is a structured conversation to make sure we build the right thing. We agree your goals and success criteria, shortlist the features that matter for a first release, surface technical and commercial risks, and give you an indicative budget and timeline. It's free, and it gives you a clear plan you can take forward — with us or anyone else.

Do you work fixed-price or time and materials?

We scope work in phases and give you a clear price for each stage, so you always know what you're committing to before it starts. For well-defined pieces of work we can fix the price; for evolving products we work in sprints with a transparent rate and a visible backlog, so you stay in control of scope and spend throughout.

Should I build an MVP first or go straight to the full product?

Almost always start with an MVP. It's a lean, launchable first version that puts your core idea in front of real users so you can learn what they actually value before you invest in the rest. It reduces risk, gets you to market faster, and the feedback shapes a far stronger full product than guessing up front would.

Can you take over an app from another agency or developer?

Yes, this is common. We start with an audit of the existing code, infrastructure and documentation so we understand what you've got and what state it's in. We'll be honest about whether it's best to continue, refactor or rebuild, then stabilise it and take it forward. You own the code throughout, so there's no lock-in either way.

Who owns the code and IP, and do you sign NDAs?

You do. Your repositories, your intellectual property, no lock-in — we write code you can maintain with or without us. We're happy to sign an NDA before we discuss anything sensitive, and we'll set up the project so that ownership and access sit with you from day one.

How do you handle app security and GDPR compliance?

Security is built in, not bolted on. We follow secure development practices, harden infrastructure and can arrange penetration testing and mobile app security testing for sensitive projects. We build with UK and EU data-privacy law in mind, so your app handles personal data responsibly and is ready for the compliance expectations of your sector.

Will you manage submission to the app store?

Yes. We offer the full service — all we need from you is your vision. We submit your apps to the Apple App Store and Google Play and manage the whole process of compliance and verification with both. Just tell us what you want and we'll handle the rest.

Will I need a hybrid or native app?

We usually recommend hybrid or cross-platform — it works brilliantly for the likes of Facebook, Instagram and many other globally used apps, and gives you one codebase across iOS and Android for less cost and faster delivery. Native is the right call when a project needs the absolute best performance or deep platform features. We'll help you decide in discovery.

What is the difference between React Native and Ionic apps?

The two cross-platform frameworks we use differ mainly in speed-to-build and performance. Ionic has a more web-like approach, which keeps costs down and time-to-market quick. React Native offers a more native-like feel and a performance boost — it can take longer and cost a little more, but delivers a superior experience. We'll recommend the right one for your product.

Can you integrate our app with existing systems and APIs?

Yes. Most apps we build talk to something — payment providers, CRMs, ERPs, booking systems or your own internal services. We're experienced in integrating third-party and bespoke APIs, and where the right integration doesn't exist yet we can build the back-end services to support it. We'll map out the integrations needed during discovery.

Do you build AI features into mobile apps?

Where it genuinely helps users, yes. We integrate practical AI features — things like intelligent search, summarisation, chat assistants and recommendations — using modern LLMs and techniques like RAG. Experienced developers stay responsible for architecture, quality and what reaches your users, so AI accelerates the work without compromising reliability.

How do you test apps before launch?

Thoroughly, and continuously. We test across real devices and screen sizes, combine automated checks with manual QA, and run a structured feedback round with you before anything goes live. Issues are caught and fixed during the build, not discovered by your users after launch.

Where is your team based, and do you outsource any work?

Our team is entirely UK-based and works in-office, with studios in London (Shoreditch) and Belfast. We don't outsource development overseas or rely on fully-remote contractors. The senior people who design and build your app are the people you'll actually be working with.

What happens after launch?

Launch is the beginning of the relationship. With a support and maintenance retainer we keep your app secure, fix issues, monitor performance, keep it compatible with new OS versions, and add new features over time. Many of our clients work with us for years after their first release.

Can we meet at your London office?

Absolutely. We're based at the White Collar Factory on Old Street Yard in Shoreditch, in the heart of London's tech scene. We're always happy to meet in person to talk through your project — get in touch and we'll arrange a time.

We write about mobile app development

Where vision meets execution

Every great build begins with understanding